Week 1 - From Theory to Practice: How you bring Customer Success to the next level
Why Customer Success, the reasons behind and what does it mean for your company? How do you improve in your role and how can you help your company improve? Even if you do not know where to begin or if you have a long career behind you, you will get hands-on, concrete advice from people who have done it before. Week one is all about creating the path forward, based on where we are and what we want to achieve.
Week 2 - A Driver of Change: Control your day and have more impact
To get real leverage on our work we need to focus on the right things and make time for them in our calendar. Easy in theory but harder in practice. We will help you find a more efficient way of doing meetings, setting priorities and getting things done. We will cover all aspects of onboarding, from trial to handover to first value. We will go into how we manage, predict and work efficiently with renewals. We will share best practices on how you do regular check-ins, do turn-arounds, interventions and expansion.
Week 3 - Powerful Conversations: Get all types of customers engaged
Communication is perhaps the most important skill of a Customer Success Manager. Poor, late or incomplete communication is many times the actual reason behind a churn or a fallout. The opposite is also true, great communication is what really creates success. We help you become a great communicator. We will go through a communication model, a message framework and how to build real trust with customers.
Week 4 - Delivering Results: Improving NRR & Getting more customers to advocate for us
A key output from our work as CSM is increased Net Revenue Retention, but how do we actually make it happen? We will break it down from the financial number to the actual actions you drive as a Customer Success Manager. How you fix churn and how you make expansion/upselling a natural part of the journey. We will go through concrete examples and best practices. Another key output for a CSM is to create and identify real advocates of our product. There is a huge value of increasing the number of people who recommend and promote our product. We will go through how you do this in practice and how you as a CSM can work with an advocacy program for your company.
